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Stack Smarter, Not Harder: Simplifying BizTech for Real Growth

With Jalil Nawaz, Founder and CEO of Mountainise

how to set up your tech stack smarter

If your CRM looks like a crime scene, your dashboards are dusty, and your sales team has more tools than they know what to do with… you’re not alone.


Modern companies are drowning in tech. They’re buying powerful platforms—HubSpot, Salesforce, Notion, Slack, Microsoft Teams—and still struggling to scale. Why? Because tools don’t solve problems; systems do.


That’s where Jalil comes in. He’s the founder of Mountainise, a RevOps, MarTech, and BizTech powerhouse that helps companies streamline their tech stacks and build smarter systems across sales, marketing, and customer success.


He joined us on the Growth Department podcast to talk about how to simplify, standardize, and scale your company without stacking chaos on top of chaos.



What Is BizTech, and Why Should Founders Care?

BizTech is the intersection of business operations and technology. Think: how your CRM, marketing automation, and customer support platforms all work together (or don’t).

RevOps, MarTech, and BizTech aren’t just jargon. They’re the invisible plumbing that helps your business run.


Jalil breaks it down like this:

  • MarTech is the top of the funnel—reaching ideal customers.

  • RevOps is the engine—aligning marketing, sales, and customer success.

  • BizTech is the ecosystem—making sure it all works together.


If your systems don’t talk to each other, your growth will hit a wall.


Your tech stack may have too many tools or not enough plan

How to Simplify Your BizTech for Sustainable Growth


Most founders ask, “What’s the best tool for XYZ?” Jalil says they should be asking:👉


“What is the actual business problem we’re trying to solve?”



Here’s the smarter path to scale:

  1. Start with a blueprint. Before you migrate systems or buy new tools, map your current workflow. Identify what’s working, what’s manual, and where the friction is.

  2. Define clear handoffs. Align sales, marketing, and success on what qualifies as a lead, opportunity, and customer. No assumptions. No fluff.

  3. Buy fewer tools... but use them better. Adoption is everything. A simpler tech stack used consistently beats a Frankenstack every time.


This mindset shift is core to what Mountainise teaches. They help companies optimize their tech before they expand it, ensuring every platform drives measurable ROI.



Common Tech Stack Mistakes (and How to Avoid Them)

Jalil sees the same mistakes again and again:

  • Buying tools before defining the problem

  • Letting CEOs or executives pick platforms based on preferences, not process

  • Failing to document field definitions or pipeline stages

  • Ignoring reporting until it’s too late


And the kicker? Many companies spend hundreds of thousands of dollars annually on tech that no one fully uses.


Here’s a better approach:

📌 Build lean. Automate only when your processes are stable.

📌 Revisit your reporting regularly. If you can’t measure marketing’s impact, your budget will always be questioned.

📌 Trust your RevOps and BizTech experts. They’re not just button-pushers; they’re architects of your growth engine.



From Dusty Dashboards to Clean Ops: A RevOps Blueprint

Digital transformation doesn’t need to happen all at once.


Jalil recommends a three-stage approach to cleaning up your stack:

  1. Fix what’s urgent. Prioritize revenue and pipeline. Clean up your data and processes that touch customers today.

  2. Improve handoffs. Focus on where sales and marketing meet—and where customer success picks things up.

  3. Add the fancy stuff later. Once your core is strong, layer in automation, AI, and integrations. Don’t go full Iron Man before you’ve learned to crawl.


This phased model helps teams avoid burnout, reduce risk, and stay aligned on business goals—not just tools.



The Digital Transformation Trap: Why Buying More Tools Isn't the Answer

Jalil says one of the biggest red flags is a team doing digital transformation with no trade-off plan. They want everything the old system did and more without realizing that transformation requires change.


He shares a client story: they moved from one HubSpot instance to another. They were warned up front they’d lose access to certain email activity tracking. But once the system was live, execs still expected it to look the same. Cue the frustration.


Here’s the truth:

“If you want everything to stay the same, you shouldn’t be doing digital transformation in the first place.” – Jalil Nawaz

Companies need to set clear priorities, document trade-offs, and bring ops teams into the planning process early.



Simple Wins: How to Build a Lean Tech Stack That Scales

If Jalil were building a stack from scratch for a fast-growing B2B SaaS startup, here’s what he’d want:

  • A CRM with custom objects and automation logic

  • A powerful integration system on secure protocols

  • A clean connection between product data and customer insights

  • An AI agent that supports the process—not replaces it


And most importantly: a team that actually adopts and uses the system consistently.



Final Takeaways from Jalil

“Good tools won’t fix a bad plan. But a good plan will turn even average tools into a growth engine.”

That’s what Jalil and the team at Mountainise do best. They bring clarity to chaos, help companies stop wasting money on bloated stacks, and build tech ecosystems that fuel smart, sustainable growth.


Whether you’re scaling a sales team, rebooting your CRM, or prepping for a product-led pivot, the message is the same:

Stack smarter. Not harder.

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