Start the Damn Podcast: Storytelling, ADHD, and Showing Up Anyway – with Logan Lewis

What happens when you buy a microphone before you even have a plan?

For Logan Lewis, it turned into a podcasting journey with more than 450 episodes, multiple spin-off shows, and eventually a creative agency, Hammerhead Creations, that helps brands find and share their stories.

In this episode of the Growth Department podcast, Logan joins Chelsey Reynolds to talk about storytelling, entrepreneurship, podcasting, and what he affectionately calls “entrepreneurial ADHD.” The conversation is raw, funny, and packed with practical advice for anyone who has ever thought about launching a show or simply finding a better way to share their voice.

From Barstool to Business: How It All Started

Logan’s podcasting journey didn’t begin with strategy decks or monetization plans. It began with a friend suggesting he listen to Barstool Sports, a curious trip to Best Buy, and a new microphone. That was it.

No name. No format. No roadmap. Just energy and curiosity.

Seven years later, Logan is still recording. He’s produced multiple formats on the same feed, kept a loyal listener base, and learned more about storytelling than any classroom could teach. Today, Your Morning Drive reflects what he loves most: conversations that create connections.

“I just knew I wanted to talk to people. That’s the part I’d never get tired of,” Logan said.

Why Storytelling Still Wins

Logan believes every brand has a story, but most founders never take the time to figure out what theirs is. That leaves a gap. In a world filled with generic AI-generated content, real stories are what break through the noise.

“Anyone can say, ‘We’re a pizza restaurant open from 12 to 7.’ But when you say, ‘We love watching people take that first bite of pizza,’ that’s what makes people want to show up,” Logan explained.

For him, storytelling isn’t a marketing buzzword. It’s the foundation of brand building. And small businesses often have the richest stories ... if they can step away from the daily grind long enough to tell them.

Do Founders Need to Be Content Creators?

The short answer: no. But someone does.

Logan doesn’t believe every founder has to be the face of their brand. What they need is a partner who understands them deeply enough to tell their story authentically. That’s where agencies like Hammerhead Creations step in.

“I don’t want to be your lawn guy. I want to be your partner. I want to know your business inside and out so I can represent it authentically,” he said.

That authenticity matters. In a digital world full of cookie-cutter Canva templates and forgettable LinkedIn posts, audiences gravitate toward businesses that share real experiences, emotions, and behind-the-scenes stories.

Podcasting as a Brand Growth Tool

Podcasting remains one of the most underutilized tools for founders who want to build authority, connect with audiences, and fuel brand growth. The return doesn’t always show up in one episode, but over time, a podcast becomes a content engine.

Each episode can generate blog posts, short-form video clips, social captions, and even SEO-rich transcripts. The compounding effect creates brand equity that builds month after month.

“Podcasting is like working out. You won’t see results from one month. But keep showing up and the growth comes,” Logan said.

Whether you want to start your own show or simply guest on others, Logan’s advice is the same: start now. The imperfect version is still better than waiting.

How to Actually Get Booked on Podcasts

Logan also shared practical strategies for finding podcast guest spots. These aren’t limited to celebrities or best-selling authors. Founders, consultants, and small business owners can all become great guests if they know their story.

A few of his go-to methods include:

• Matchmaker.fm – the platform where Chelsey and Logan originally connected

• Facebook groups like Podcasters of Facebook

• Reddit threads and subreddits dedicated to guesting opportunities

• Networking the old-fashioned way, by reaching out and asking for introductions

“You don’t need to be a best-selling author or a viral creator to be a good guest,” Logan said. “If you’ve been in business for two weeks, that’s two weeks more experience than someone else. Share what you’ve learned.”

By reframing podcast guesting as knowledge sharing instead of self-promotion, Logan encourages more founders to see it as an accessible and valuable growth strategy.

Entrepreneurial ADHD Is Real (and Manageable)

The episode also dives into the playful but real challenge Logan calls “entrepreneurial ADHD.” It’s that mix of endless ideas, half-finished projects, and constant tinkering that many founders know well.

“I love the brainstorming. I love building the logo and the landing page. But if I’m not passionate six weeks in, I know it’s time to move on,” Logan admitted.

Chelsey could relate. Many founders thrive on starting, but struggle with the discipline of continuing. The trick is learning your wiring and designing systems around it.

For Logan, that means leaning on collaborators, staying accountable to listeners, and being okay with letting projects go when they’ve run their course. It’s not failure—it’s momentum redirected.

Why Consistency Beats Perfection

Both Logan and Chelsey agreed that consistency is the real superpower. Anyone can buy a mic or start a newsletter. The difference between those who see results and those who fade out is simply showing up again and again.

Podcasting, like entrepreneurship, rewards persistence. Even when the metrics feel flat, every episode adds credibility, authority, and practice. Over time, those deposits turn into a foundation that compounds.

“Podcasting is a long game,” Logan reminded. “You don’t always see the results right away, but if you keep going, they come.”

Your Sign to Start

If there’s one message Logan wanted founders to take away from this episode, it’s this: Just start.

Buy the mic. Launch the show. Write the first post. Share the story. The polish can come later. What matters most is putting yourself in the game and committing to show up.

“In 30 years, you want to say, ‘At least I tried.’ This is your sign. Just do it,” he said.

What Founders Can Steal from Logan Lewis

Logan’s journey offers lessons that every founder can apply to their own growth strategy.

Here are a few takeaways to remember:

1. Your story is your differentiator. Every business has one, and the companies that tell theirs well will stand out.

2. You don’t need to do it all. Founders can delegate storytelling to partners or agencies if they don’t want to be front and center.

3. Podcasting builds authority. The ROI compounds over time, creating content assets and brand equity that fuel growth.

4. Start small, start messy. Perfection isn’t required. Progress is.

5. Consistency beats intensity. A steady pace of content creation wins over big bursts followed by silence.

These aren’t abstract ideas. They’re principles any founder can apply this week, whether through launching a podcast, pitching as a guest, or simply sharing a story online.

Final Thoughts

Logan Lewis embodies the scrappy, start-before-you’re-ready energy that defines many successful founders. From spontaneous podcast beginnings to running a creative agency, his path proves that storytelling, persistence, and a willingness to experiment can create real growth.

For anyone sitting on the edge of an idea, this is your sign. Start the damn podcast. Tell the story. And keep showing up.

🎧 Listen to the full episode of the Growth Department podcast with Logan Lewis on Apple, Spotify, or YouTube.

🔗 Connect with Logan Lewis through Hammerhead Creations and Your Morning Drive.

🚀 Subscribe to Growth Department for more founder-focused stories every week.