If Not Now, When? Jeanne Omlor on Building a Multi-Million Dollar Coaching Business at 54

Chelsey Reynolds
Jul 20
2 min read

Many people think they’ve missed their shot if they don’t hit "success" by 30 or 40. Jeanne Omlor proves them wrong.

At 54, she went from deep in debt and solo parenting two kids to building a multi-million dollar online business in just five years—without ads and without a massive team.

Her story isn’t just inspiring. It’s a blueprint for anyone who wants to start or scale, no matter where they are in life.

Listen to her full episode and amazing story here

The Wake-Up Call: “If Not Now, When?”

Six years ago, Jeanne woke up with a knot in her stomach. She was in debt, raising two kids alone, and had zero online business experience. The thought that drove her forward?“If not now, when?”

“Are we going to get more energy when we turn 70 to start a business? No. The time is now.”

She invested $10K she didn’t have into a coaching program (on three credit cards), betting everything on herself. That decision changed her life.

How She Hit $1M in 17 Months (Without Ads)

Most people assume scaling fast means spending big on ads. Jeanne took the opposite route. She doubled down on organic marketing before she even knew what the term meant.

Her early days looked like this:

900 conversations in Facebook Messenger
18 sales calls before the first client
Zero fancy funnels or ad spend

Her focus? Talk to people, solve their problems, and refine the offer.

Within eight weeks, she landed her first client. By month 17, she crossed $1M.

The Three Things That Made the Difference

Jeanne credits her growth to three simple—but rare—behaviors:

Focus“I found something that worked and did it over and over. No shiny objects. No jumping to the next big thing.”
Relentless Action900 conversations don’t happen by accident. She showed up daily and put in the reps.
Constant Improvement“I kept making my offer better and better before scaling. People confuse building with scaling. You build first, then scale.”

Can You Learn “Beast Mode” at Any Age?

Jeanne says yes—and she’s proof.“I was a shy, starving artist type before this. You can absolutely learn beast mode if your why is strong enough.”

Her mindset shift started with one scary Facebook Live at IKEA. She made a deal with herself to hit “Go Live” no matter what—and she did, right there in the restaurant.That raw video turned into a signature style and opened the door to a growing online audience.

Lessons for Anyone Starting Later in Life

You’re not too late. Jeanne started at 54 and now runs a multi-million dollar company.
Invest in yourself. Free advice only gets you so far. Jeanne put $10K on credit cards to get in the right room.
Master one thing. Don’t scale until what you have is working.

“You’re worthy and ready right now. Stop waiting to be worthy. Stop waiting to be ready.”

What’s Next for Jeanne?

She’s on a mission to help 100 coaches hit $1M, build AI-driven tools for coaches, and launch a global event to help people everywhere thrive—even those who aren’t natural marketers or speakers.